Web Conversion Rates

If you need to increase website conversion rates then you ought to begin trying out different copy because your copy will have the single biggest impact on your profits. Strong, channelled copy that actively sells your products or services clearly and answers all the classic objections will trounce badly written, slack, unfocused and badly presented copy.

However the process of copy testing is not quite as easy as it needs to be. And this is an implementation barrier. Ask nearly any internet marketer about the value of good copywriting and they’ll tell you it is vital. But few people actually get round to doing it themselves.

Why?

Because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the results of tests in such a way that your website evolves to get better and better at converting as time progresses. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed essentially gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and an automatic feed back mechanism ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.

The commercial value of increasing web conversion rates is huge and you can actually find a punchy little course about it on the website ReallySimpleTesting.com. One of the most interesting things you can learn there is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.